Pricing is vital to the central functions of your business. It is the life of your business, if you fail at completing this task as I had multiple times your business will begin to loose profits and your business will begin to fail. Failure is what drives your decisions. If you do learn from your failure like I did and continue to do the same thing the business will continue to fail. In the Pricing lesson we learned how to manage the Profit Margins as well as improving on the skill of Market Research lesson through news paper advertisements. In this lesson you had to experiment with the Global markup as well as markdowns to place in the newspaper. This session was an important step in the right direction.