In our first lesson in the course of Principles of Business, Marketing, and Finance, we were tasked with completing a dry run of Marketing Research. This was the dry bones in which I learned how to not only how to run surveys but also how to properly use the information I received in them. Below the survey results which helped me decide on how to effectively create radio advertisements ans surveys to improve my virtual business. As I progressed through the sessions I learned helpful facts about how demographics and location affect the survey results and the need for increased profits and increased effectiveness of the radio and other advertisements. Market research was a fairly simple task that is the foundation of a business with in it holds the search and constructs of building a strong consumer base. Market research can change the business all together. Market research is simple if done right but if not it will be the death of your business.